Background:
• Palin Communications is a boutique Australian public relations consultancy operating exclusively in the healthcare sector.
• They provides strategic PR, media relations and digital marketing services to businesses operating in the pharmaceutical, nutritional, natural therapy, surgical, medical technology and healthcare IT sectors.

• Not maximising their presence online

• Lack of online enquires and lead generation

• Not having an eMarketing Plan

• Not having an automatic lead generation into customer realationship management system.

• Need to communicate efficiently with metrics within email marketing.
• Not empowered with technology to manage and control their content.

We created a digital solution that suited Palin Communications' needs by:

• Creating an eMarketing Action Plan
• Effective website design strategy's to generate enquires
• Automatic Lead Generation
• Customer Relationship Management System
• Powerful datamining tools
• Content Management System to easily update their website

 

• Creative Design and Ideas Development
• Content Managed System Website (CMS)
• Digital Communications System (Email Marketing)
• Reliable Hosting

Key Performance Metrics:
• Not published

 

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